Why Mobile SEO Matters

 

Mobile presence continues to grow and can no longer be ignored by estate agents. Whilst it is easy to forget about user experience and SEO on a mobile device, in 2017 it can’t be ignored or overlooked. Here are 5 reasons why you should focus on mobile SEO:

1) Mobile Dominates Google

Today, mobile accounts for almost 60% of all searches. With this amount of people finding and visiting your website via a mobile device it is crucial that you deliver a great user experience on a mobile.

2) Mobile-First Indexing

Last year, Google rolled out mobile-first indexing. Before, Google evaluated a website based on the desktop version. Now, because more people search via mobile, Google evaluates your website based on the mobile version.

It is crucial that the mobile version of your website is just as good as your desktop website; inconsistencies between the two can make it difficult for Google to analyse all the content on your website, resulting in poorer search results.

Not only should the mobile version of your website be user-friendly, it must also be structured in a way that makes it easy for Google to crawl your entire website.

3) Google Ranking Factor

Just having a mobile-friendly website helps improve your positioning in Google as it is a ranking factor within Google’s algorithm.

Although it isn’t a major ranking factor, it may possibly become more important in the future. Google can see that mobile is the future, so this is giving businesses an incentive to provide users with the best experience possible on any device.

If you don’t have a mobile-friendly website then it will likely have a negative impact on your SEO.

4) User Experience

Having a mobile-friendly website may only give your website a slight SEO boost, however user engagement definitely is a major ranking factor and as mobile-first indexing is active and more people are viewing your website from a mobile, if your user’s aren’t engaging well with the mobile version of the website your SEO will suffer greatly. 

This means if people aren’t spending much time on your website or  they quickly bounce back to the search results, Google may see it as an indicator of bad user experience which would have a negative impact on your SEO.

5) Accelerated Mobile Pages

Not only is Google pushing for businesses to make their websites mobile-friendly, they are also pushing for Accelerated Mobile Pages (AMP).

Accelerated Mobile Pages will load a lot faster on mobile devices as the pages used are stripped down code.

Google’s AMP project has been put in place to help improve the speed of webpages on mobile devices, and can be seen as just another way Google is pushing mobile-friendliness.