Why is SEO Important?

 

When it comes to search engine optimisation, there’s an awful lot of information to take in and knowing exactly what to do can be very confusing. Many practices which were once useful are now useless, and for an amateur knowing what information to believe can be very difficult and lead you to make huge mistakes.

However, if you are new to SEO and unsure about the benefits it can have to your business then here’s what you need to know:

SEO helps you to be found

How can people that have never heard of your business find out who you are and what you have to offer? SEO!

SEO helps you to drive more organic traffic to your website. What do we mean by organic traffic? Well you don’t want random people who aren’t interested in using your services coming to your site; you want to find people who are interested in using your services.

SEO helps drive people who are interested in your business and services to your website with content and coding directed at the consumer.

Traffic generates leads that turn into sells

You could have all the traffic in the world coming to your website but if the consumer isn’t interested you won’t generate any sells. This is where SEO comes in.

By driving interested consumers to your website it generates potential leads.

The more leads you have the more likely you are to turn those leads into sells. You can’t argue with that!

This is the main reason to have a strong SEO marketing strategy. The consumers who are interested in your services have found your website because the optimisation within your site has brought them there.

Once these consumers are there, it is up to you to sell your services.

Why is this important?

Obviously you want your business to succeed and outshine your competition. A strong SEO strategy will help you achieve this. No matter what industry you are in, SEO will benefit you.