Why every estate agent should blog!

Blogging is an absolute must in 2014 and all estate agents really need to invest some time into creating and maintaining a creative blog for their business.

Here’s why 2014 should be the year you start blogging:

Blogs are extremely popular

• There are 240 million blogs
• There are 329 million people regularly viewing blogs
• There are 25 billion pages viewed every month
• There are 500,000 new blog posts every day
• On average a person will read between 5 and 10 blogs a day

Blogging has a huge impact on your SEO and online marketing

• On average websites that blog have 97% more inbound links than those that don’t.

Links are still one of the most important factors for ranking high in Google’s algorithm.

• On average websites that blog have 434% more indexed pages than those that don’t.

The more pages you have indexed means it will easier for you to be found on Google.

Blogging is great for user-experience

• 60% of your customers feel positive about your company after reading your blog.
• 70% of your customers learn more about a company and their experience through their blog.
• 82% of your customers enjoy reading relevant and interesting content that is posted on company blogs.

Blogging boosts sales!

• Businesses that regularly post blog articles experience a 77% increase in monthly leads.
• A company blog is considered to be the second most influential factor when it comes to choosing your services.

Still not convinced…

Here are the key benefits of starting a blog:

1. Improve credibility - Blogging is a great way to share your knowledge, expertise and experience which will improve your business credibility.
2. Improve user-experience - A blog is a great platform to answer questions you have received from customers.
3. Generate more leads/sales - The more content you produce and promote means more traffic to your website. The more traffic to your website means more leads.
4. Increase traffic and SEO - By producing blog articles regularly will substantially increase the likelihood of you being found on Google.