Why every estate agent should blog!


Why every estate agent should blog!

Blogging is an absolute must in 2014 and all estate agents really need to invest some time into creating and maintaining a creative blog for their business.

Here’s why 2014 should be the year you start blogging:

Blogs are extremely popular

  • There are 240 million blogs
  • There are 329 million people regularly viewing blogs
  • There are 25 billion pages viewed every month
  • There are 500,000 new blog posts every day
  • On average a person will read between 5 and 10 blogs a day

Blogging has a huge impact on your SEO and online marketing

  • On average websites that blog have 97% more inbound links than those that don’t.

Links are still one of the most important factors for ranking high in Google’s algorithm.

  • On average websites that blog have 434% more indexed pages than those that don’t.

The more pages you have indexed means it will easier for you to be found on Google.

Blogging is great for user-experience

  • 60% of your customers feel positive about your company after reading your blog.
  • 70% of your customers learn more about a company and their experience through their blog.
  • 82% of your customers enjoy reading relevant and interesting content that is posted on company blogs.

Blogging boosts sales!

  • Businesses that regularly post blog articles experience a 77% increase in monthly leads.
  • A company blog is considered to be the second most influential factor when it comes to choosing your services.

Still not convinced…

Here are the key benefits of starting a blog:

  1. Improve credibility - Blogging is a great way to share your knowledge, expertise and experience which will improve your business credibility.
  2. Improve user-experience - A blog is a great platform to answer questions you have received from customers.
  3. Generate more leads/sales - The more content you produce and promote means more traffic to your website. The more traffic to your website means more leads.
  4. Increase traffic and SEO - By producing blog articles regularly will substantially increase the likelihood of you being found on Google. 

Luke Stanley