Voice Search Is On The Rise
16 May, 2018 | SEO
Voice search usage is on the rise and it’s looking like it will be the next big thing for SEO. Voice search and technology especially AI has advanced some much in the last few years, it has made virtual assistants like Alexa and Google Assistant very popular.
Industry experts have already said that voice search will be the user-interface of the future, but here are some great stats to back it up from Go-Gulf that show us why voice search is on the rise:
- Experts have predicted that 50% of all searches will be done by voice, and that 30% of searches will be done without a screen by 2020.
- 40% of adults use voice search at least once per day.
- 60% of smartphone users who use voice search have started using it within the last year.
- 60% of people say they like voice search because it is faster.
- 66% of people say that voice commands make it easier to use smartphones.
- 43% of people say using voice search is quicker than using a website or an app.
- 38% of people say it is easier than using a website or an app.
- 21% of people say they use voice search because they don’t like typing on their mobile devices.
- Mobile voice searches are 3 times more likely to be local based than text based searches.
- Men are 3 times more likely than women to use voice commands.
- People under 24 are 33% more likely to use voice commands via a smartphone in public.
When do people use voice search?
- 8% when driving
- 3% when doing another activity
- 5% when watching TV
- 4% when working
- 5% when cooking
- 6% when exercising or walking
- 3% when in the shower
- 4% when with family or friends
- 2% when in bed
Top actions performed using voice search?
- 43% use voice search to call someone
- 38% use voice search to ask for directions
- 30% use voice search to play a song
- 20% use voice search to find out cinema times
- 13% use voice search to check the time
Will Voice Search impact SEO?
Voice search is extremely convenient and fast which is why its usage is rapidly growing. It allows users to search without moving, typing or even being in front of a screen.
With voice search continuing to grow, SEO will have to adapt to the way people search. Voice search and typing search are very different; when you type you will usually use shorthand, but when you use voice search you are more likely to talk as you usually do.
This means your keywords are likely going to have to change to more conversation phrases in order to be found in Google.