Types of content every estate agency website needs


Types of content every estate agency website needs

To achieve the best results from your estate agent website the right content needs to be put in place.

Content is very valuable for your website, not just from a SEO perspective but for the user experience. Here are the three types of content all estate agents need on their website:

  1. Informative
  2. Persuasive  
  3. Converting

Informative content

Informative content lets you reach potential clients at the start of their searching process. This content will appeal to the user, show off your expertise of the industry and is also very sharable. The content will help the reader find solutions to their problems/queries and at the same time promote your services.

This sharable content will also help expand your reach, drawing in more interest and potential leads.  

Types of informative content:

  • Guides
  • Reports
  • Videos
  • Company news
  • Local news
  • Industry news
  • Direct advertising

Persuasive content

Persuasive content will help nudge the reader along the path to using your services. This content will demonstrate your skills and experience within the property market from real life scenarios, your company history and qualifications.

Types of persuasive content:

  • About Us page
  • Testimonials
  • Customers reviews
  • Case Studies

Converting content

These are the final steps of your process, you need converting content to close the deal and make the sale. These pages are usually the deal breakers/makers.

Types of converting content:

  • Mortgage calculators
  • Service pages
  • Property listings
  • Price listings
  • Service Demos
  • Contact Us
  • Contact Forms

Why you need these 3 types of content?

These types of content will take the user through the process from interested reader to customer. Of course, you may get users that don’t need all these steps, maybe they will just be interested in the persuasive content and the converting content but all this content will help to encourage more leads and generate more sales. 

Luke Stanley