The On Page SEO Checklist


The On Page SEO Checklist


Here is a great on page SEO checklist every website should take advantage of to ensure their SEO is up-to-scratch.

If you want to achieve page one positioning, then you have to ensure your website ticks all 8 boxes on this SEO checklist:

1) Use SEO-friendly URLs

According to Google, the first 3-5 words in a URL are given more weight so ensure you take advantage of this when creating your URLs.

What is a SEO-friendly URL?

An SEO-friendly URL is a clearly structured URL that explains what the page is about. For example, in the past it was very common for a website URL to be complete gibberish after the forward slash, which didn’t benefit anyone. These days URLs are expected to be clear and informative.

For example:

A bad URL might look like this –

A SEO-friendly URL would look like this -

2) Optimise your title tags

Your title tags need to be fewer than 55 characters long as Google only displays the first 50-60 characters and include all relevant keywords for the page.

3) Only link to authoritative websites

Linking out to related pages is a relevancy signal that helps Google figure out what the page is actually about.

4) Include keywords within the first 100 words

You should include your keywords within the first 100 words of the pages content.

5) Be more visual

Google uses user-interaction signals to rank your website so it is important to keep your user’s engagement on your website for as long as possible. Visuals can help to reduce bounce rates and increases the amount of time users spend on your website.

6) Optimise images

Don’t forget to optimise images by optimising the image file name as well as include ALT tags wherever possible.

7) Speed up load time

Google has stated on multiple occasions that the website loading speed is an important SEO ranking signal.

8) Have a responsive website  

Google favours responsive websites as they are mobile-friendly and deliver the best user-experience. Non-responsive websites generally have higher bounce rates from mobile devices which is a sign of poor user-interaction which is likely to have a negative effect on your websites SEO. 


Luke Stanley