SEO Ranking Factors That Matter
28 November, 2017 | SEO
Google’s algorithm has grown into a very sophisticated and advanced search engine with thousands of signals helping them find the best results for their users. Here are 8 SEO factors that you should be aware of:
Google has stated that “our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site”. This means that it is crucial you have a full responsive website that offers great mobile usability.
2) Page Speed
Page speed from both a desktop and mobile is important but as Google will soon just be focusing on mobile, it is important that your website loads quickly on a mobile.
3) Google AMP
Google Accelerate Mobile Pages helps load certain pages a lot quicker than before which will make using your website via a mobile device a lot easier.
4) Focusing On Local SEO
Local Google results have become a lot more prominent within Googles search engine results. And as 46% of all searches on Google are local, it is vital you appear within the local search results.
Google My Business is the key factor when it comes to local SEO so ensure your account is set up correctly.
5) Content Is King
Not only does content enable Google to find out who you are and what you do, great content also has the potential of drawing in natural backlinks which still carry a lot of weight in terms of SEO.
6) Writing Long-Form Content
Long-form content is generally considered to be articles with over 500 words. Google’s RankBrain helps to produce relevant results for long, complex searches and more detailed long-form contents helps them achieve this.
According to Google, RankBrain is now the third highest signal contributing to a search query result.
7) Social Media
Google wants your website to be as user-friendly as possible, and if you fulfil this you will be rewarded with higher rankings. However, if your website doesn’t get enough traffic, how will Google measure this? Use social media to generate traffic as well as grow a stronger online presence.
8) Voice Search
With the likes of Siri and Cortana in virtually everyone’s hands, voice search is growing at an alarming rate. It is important that you provide voice-optimised content to ensure you can be found via voice search.