How To Make Your Content More Shareable


How To Make Your Content More Shareable


Seeing lots of traffic pouring onto your website to view your content is a great feeling and it’s even better when that content has been shared and liked multiple times on social media channels.

So what is the best way to get your content shared more? Most estate agents are very lazy when it comes to writing content, putting very little effort and research into what they are writing which obviously leads to poor results. However if you put the time and effort into writing great, interesting and informative content that you’d want to share yourself, then you will begin to see the real benefits of content writing.

Here are a few tips on how to make your content more shareable:

1) Write high quality content

This is an obvious tip, but despite everyone knowing they have to write great, high quality and unique content, you’d be truly surprised by how many estate agents either write one or two very vague and very short paragraphs then posting it on their website, or what’s even worse is to simply copy and paste an article from another website and claiming it as their own. If you want people to read and share your content, you need to try harder and write some great content.

2) Appealing headlines

If you want people to click on your content then the headline/title needs to be eye catching and appealing. Your audience will decide on whether to read an article on the title alone so make sure you put some effort into it.

3) Be user-friendly

Boring content won’t get you anywhere so don’t write your articles like a textbook; be sure to let your content represent your personality and your brands personality.

4) Make it easy to share

By adding sharing buttons to your blog posts you will make it easier for reader to share the content which will help to expand your reach.

5) Write content you’d want to share

This is another obvious tip but one that is commonly ignored. Make sure the content you are writing is worth sharing in your own eyes. Be critical of your work, if the content is dull and lacks appeal then you personally wouldn’t share it so what would make your audience. Only publish decent content, don’t make your audience suffer. After all, no content is better than poor content as poor content is likely to have a negative effect on websites performance and how your audience sees your brand. 

Luke Stanley