How Blogging Can Boost SEO And Visibility
06 February, 2019 | SEO
Very few estate agents blog, and even fewer blog well but it is something that shouldn’t be ignored. A blog can be a reliable source of informative, educational and/or entertaining content that is an essential part of online marketing.
If you are looking to increase your website’s traffic and visibility, expand your brand awareness and create more leads and sales then blogging is something you should definitely consider.
Blogging has been used for years to help improve search rankings and visibility, and although the practices may have changed, it remains a very effective SEO strategy.
Here are 5 ways in which blogging can make your website rank better and increase visibility:
1) Fresh Content
Google is very secretive about how they rank websites but what we do know is that they love fresh content. Fresh content gives readers a reason to come back to your website again and again, as well as giving Google a reason to come back to your website to crawl and index your new pages.
2) More Content
Writing more blog posts won’t automatically make you rank higher, but it does mean that Google will have more pages to index and include within the search engine results which in turn will increase the chances of you being found for long-tail keywords.
You’d be surprised by how much more traffic a website can receive from ranking for lots of low volume keywords. Don’t neglect the long-tail!
3) Builds Trust
Gaining the trust of potential customers isn’t easy but it is vitally important if you want to succeed. Blogging is a great way to establish trust, transparency and build meaningful relationships. Your blog is an excellent platform for you to connect with your audience and prove to them that you are an expert that deserves their trust and loyalty.
A blog enables you to build authority and become an industry leader. It can be a valuable source of information in your niche which will generate a loyal following.
4) Blogs Convert Better Than Social Media
A lot of brands think that posting on social media is enough and that they don’t need a blog. However, social media channels work best for promoting your blog as they help to attract potential customers.
Blogs also have a significantly longer lifespan. Social media posts are only visible to your target audience for a few days – a week tops. After that it is lost beneath hundreds of other updates on the newsfeed. Whereas a blog post has the potential to rank for years.
A blog will also drive more traffic to your website. At the end of the day, posting content online is to drive conversions and while social media is a very important part of marketing your business, blogging drives people directly to your website increasing the chances of conversions, rather than people just seeing your content on a social media site.
Facebook and other social platforms are great, but they aren’t enough to replace a blog. Combine the two to maximise exposure and traffic.
5) Google Loves Blogs
Content is King! A saying that has been around since the beginning of SEO and this is because Google loves content.
Content is the first step to ranking within the search engines, and without it you will be nowhere. Content allows a business to send a message, engage with users, rank and convert.
And a blog is the best place for all this content.