Google Warns Users Of Non-HTTPS Websites
25 January, 2017 | SEO
Google has been sending out notices through Google Search Console to websites that have login and password fields within their websites but don’t have HTTPS URLs.
Google warns website owners that non-secure websites (meaning those without HTTPS URLs) will trigger warnings to the Google searchers in Chrome.
This new feature will roll out on Google Chromes latest browser, Chrome 56.
Google message says -
“Beginning in January 2017, Chrome (version 56 and later) will mark pages that collect passwords or credit card details as “Not Secure” unless the pages are served over HTTPS.
The following URLs include input fields for passwords or credit card details that will trigger the new Chrome warning. Review these examples to see where these warnings will appear, so that you can take action to help protect users’ data. The list is not exhaustive.”
Google also has stated that this warning is just the first stage of a long-term plan to mark all pages served on a HTTP protocol as “Not Secure”.
Google has been pushing for all websites to use HTTPS for quite some time now, with their first incentive being to give websites with HTTPS URLs a boost in rankings back in late 2014. These ranking boosts proved to be a very minimal ranking factor, however Google are likely to increase this SEO boost as they push for all websites to switch from HTTP to HTTPS.
If your website doesn’t have any kind of login or password fields, or you don’t store any personal or credit card details this won’t have any impact on your website but you should still be looking to change your website to a HTTPS URL within the near future.