Google is changing its name to Alphabet
12 August, 2015 | SEO
Google is a huge part of the modern world but is the search giant about to be changing all we know and love?
Google has decided to restructure its businesses and has created a new parent company named Alphabet. Of course, all of Google’s projects and businesses will continue but with Alphabet running the whole thing instead of Google…
Larry Page, CEO and Co-Founder of Google said, "We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant."
The change has been put in place in order to allow each part of their business to focus on their specific projects and objectives with aims to make the company “cleaner and more accountable."
Alphabet will simply be a collection of companies, with Google being under its wing as the largest. The current projects that may seem pretty far afield from their search engine and other online service like their smart contact lenses and Calico, their life-extending company will now be contained within Alphabet, breaking away from the Google brand. Google’s current CEO Larry Page will now become CEO of Alphabet and Sergey Brin will serve as president to the new company.
This will free up Google to do what it does best and focus on web-related endeavours, such as search, YouTube, Chrome, Android, Gmail and all the other things that make up the core of Google which will continue to be run under Googles control alone, with Sundar Pichai taking the reigns as CEO of the Google department.
Despite being a rather large restructuring of the Google business, as consumers we aren’t likely to notice anything. They will simply trade under Alphabet instead of Google but when it comes to the Google and Android brand it will be staying the same.