Google adds mobile-friendly label to help users find mobile friendly websites


Google adds mobile-friendly label to help users find mobile friendly websites

It is likely that while searching via a mobile phone you have been faced with a website where the text was too small, the links were unclickable and you had to scroll sideways to view all the content. If this is the case, then the website hasn’t been optimised for mobile.

A website that hasn’t been optimised for mobile can be extremely frustrating experience for a mobile user.

Google has now added a feature to their search engine results to make it easier for people to find the information they are looking for, on websites that will deliver the best user experience. They have now added a “mobile-friendly” label to their mobile search results.

 mobile friendly listing.jpg

This feature is being rolled out globally so may not be visible for your website yet but shall be within the next few weeks.

Your website is eligible for the “mobile friendly” label if it follows these guidelines:

  • Your website doesn’t use software that is uncommon on mobile devices like Flash
  • The content on your website is readable without zooming in
  • Content changes based on screen size so users don’t have to scroll horizontally or zoom
  • Links are place far enough apart so they are easily clickable.

Unsure if your website meets this mobile friendly criteria? Simply check your website with the Mobile-Friendly Test.

 mobile friendly test.jpg

Century Estate Agents in Leicester

Google are using these labels as a first step to helping mobile users have better experience online. They have also announced that they are experimenting with using mobile-friendly criteria as a ranking factor, meaning if you don’t have a mobile optimised website it is likely to have a negative impact on your SEO.

It has never been more important to go mobile. 

Luke Stanley