Do you pass Google mobile-friendly test?
14 January, 2015 | SEO
Google’s latest algorithm update will now affect websites that aren’t responsive (mobile-friendly). This means if your website hasn’t been optimised for mobile traffic, you need to make it a priority.
Google expects that 2015 will be the biggest year for mobile search, which is why it looks like Google is preparing a new algorithm update that will be rolled out within the next few weeks. This algorithm update will affect those sites that aren’t mobile-friendly as they won’t be seen as the best results to deliver, which Google of course always aims to do.
Google has created the criteria that defines what a mobile-friendly website is and provides a tool for you to test your website.
Google will use these factors to determine if you website is mobile friendly:
- The content must not be wider than the screen.
- Links must not be too close together to make it easy for users to select the right link.
- Text must be large enough to read without zooming.
- The site must avoid using software for mobile devices, such as Flash, because Googlebots cannot read its content.
- Sites must fit content to the screen device, whether smartphone or tablet, so users do not have to scroll horizontally or zoom.
Find out if your website passes Google’s mobile-friendly test here.
If you fail to keep up with Google’s new mobile-friendly guidelines your website rankings will suffer, possible with a significant drop in rankings.
Websites that score highly in Google’s mobile-friendly test can look forward to being rewarded with an increase in rankings, whilst non mobile-friendly sites will be penalised. Websites that pass the test will now also receive a special label listing them as mobile-friendly, which will make them a lot more clickable.