Crucial SEO Metrics To Monitor
21 February, 2018 | SEO
The success of your SEO campaign can be measured in a number of different ways. Lucky for us, there are some great tools out there to provide us with these valuable metrics.
The best two tools are Google Analytics and Google Search Console, which are both free.
Here are the metrics you should be monitoring:
1) Organic Traffic
Organic traffic is the traffic drawn in by the search engines (without paying for adverts). It’s important to track your organic traffic so that you can see how many people are visiting your website as a result of your SEO campaign.
2) Click-through Rate
Google Search Console enables you to see how many people clicked on one of your links after seeing it in the search results. The percentage is called the click-through rate, and it’s important because it tells you more than just how well you rank. It also tells you how your content appeals to your audience.
If you are position one for “Estate Agents in [your area]”, but your click-through rate is low then there is probably an issue with your content. If it’s 100% then people clearly like what they see.
3) Title Tags and Descriptions
Google Search Console also enables you to check the number of duplicate title and description tags on your website. If certain pages have the same title and description tags it tells Google that those pages are about the same topic, which can dilute the amount of Google juice going to those pages.
So if you find yourself with duplicate content, either change it or delete it.
4) Pages Indexed
If a webpage isn’t indexed by Google, then it certainly won’t appear in the search results. This is why it’s important to monitor how many pages are being indexed by Google.
It is also worth monitoring how many pages are indexed in comparison to how many have been submitted via your sitemap. If you find only a small percentage of pages are being indexed, you may have to manually request indexing.
5) Pages Crawled
Google Search Console allows you to see how many pages have been crawled per day for the last 90 days.
If you have a lot of pages but only a fraction of them are getting crawled, it’s likely you have a crawling issue. Keep an eye on this to ensure your site is being crawled fully.
6) Crawl Errors
Not only should you monitor how many pages are being crawled but also how many crawling errors you are getting. If your website has any crawling error they should be fixed asap.
7) Bounce Rate
A bounce rate shows us how many people left your website after only viewing a single page. You want this number to be as low as possible.
If you have a high bounce rate, it means your website isn’t drawing the user in. You may need to fix this by adding a call-to-action to the pages affected.
8) What Pages People Exit From
Obviously, people have to leave your website eventually but it’s still important to track the pages they are exiting on as they may be leaving on those pages for a reason.
These pages are usually exited on because people have lost interest in your website. If you know which pages are the issue, you can improve them.
Of course, there are a lot of metrics that can give you an insight into your website but these 8 are really crucial to the success of your website.