Create the perfect blog post


Create the perfect blog post

Every estate agent should have a business blog. They are an affordable and effective means of online marketing that have unlimited potential of driving more business and sales.

Many of you may have already tried to write blog posts in the past and have failed to see the advantages but it is a proven marketing strategy, if done correct.

Here are 5 things you have to include within every single blog post you write to ensure your blog post find success online:

1) Only write content that your audience will want to read

This may be obvious but rarely done within estate agents blogs. No one will read content that doesn’t appeal to them and if no one reads the content then there’s no value in you writing them.

Your blog posts should contain relevant content, which is educational, entertaining or interesting (or ideally all 3), so people have a reason to read them.

2) Aesthetically pleasing

Block content isn’t appealing to the reader. Even if the content is amazing, people won’t be encouraged to read the post if it hasn’t been laid out in an appealing way.

You want to keep your blog posts simple and neatly laid out. Break the content up with paragraphs, bullet points, numbered lists or by images so it is easy to read and scan.

3) Social share buttons

Even the best blog posts won’t drive traffic to your website alone. You have to advertise them so people will see them in the first place.

If your blog is new, people aren’t likely to stumble across it, especially if you don’t post very often which means you have to promote it through social media.

By adding sharing buttons to your blog posts you will make it easier for reader to share the content which will help to expand your reach.

4) They should contain links

Links will help boost your SEO and are vital for a successful blog post. Include a few relevant links within your content naturally. Don’t stuff your content with irrelevant links.

By using internal links within your blog post, you will keep your audience on your website for longer, enabling them to see more of your website and what you have to offer.

5) Call to actions

Every page on your website should have some sort of call to action and your blog is no different. You don’t want your readers to leave your website without taking further action or at least looking at what you have to offer.

The call to action can be something simple like signing up to a newsletter or for email alerts. Whatever it is you have to ensure that the call to action button is prominently displayed on the blogs sidebar or at the bottom of each post. 

Luke Stanley