Content marketing benefits
09 August, 2017 | SEO
Content marketing is one of the most powerful tools for marketing and promoting your business on the internet, as it allows them to connect with and target customers.
There are several kinds of content marketing which can be targeted including social media, blogging, case studies and newsletters.
Content marketing can provide several benefits that estate agents really can't ignore. Here are the benefits of content marketing:
1) Generates more traffic
Content marketing is a great way to boost traffic to your website. By providing your audience with relevant information it gives your audience a reason to visit your website.
2) Increases engagement with potential customers
Content generates engagement with users as it caters to their needs and interests. The level of engagement will depend on the quality of the content.
3) Generates more leads
An effective content marketing campaign will drive traffic to your website, generating engagement amongst potential customers which can result in more leads.
On average, companies with a content marketing strategy in place generate 97% more leads than companies that don’t.
4) Increases sales
Obviously more leads lead to more sales. Customers are attracted to relevant content as it not only shows off your expertise within your industry but establishes trust, meaning customers are more likely to use you for your services.
The more your audience can gain from your content, the more chance there is of them becoming a paying customer.
5) Builds brand awareness
By sharing your content across the internet, results in more brand awareness. The higher the quality of content, the greater the authority and awareness you create for your brand.
Content marketing builds brand awareness, which generates higher levels of authority, trust and respect for your business.
6) Boosts SEO
High quality content tends to draw in more natural links to your website, which in turn improves your SEO.
More links, means higher SEO rankings, which means more traffic, resulting in more sales.
So what are you waiting for? Get started on your content marketing campaign!