Be Number One In Your Area
10 January, 2018 | SEO
As an estate agent you should understand the importance of local marketing. Local SEO has great potential to boost your business and online visibility.
But how can you beat your competition? Here are the local SEO strategies you need to employ to achieve great rankings:
Start with the basics
Content is king for a reason, it allows the search engines to discover who you are and what you do.
You have to understand just how important high quality content is to achieve great rankings. If the words you want to optimise for aren’t on your website (e.g. Estate Agents in Billericay) then how will Google know you want to optimise for that search phrase.
Optimise your content
Not only do you have to make sure your chosen phrases can be found on your website, you have to show Google that these phrases are of importance to your business by adding them into the title tags, Meta description and H tags.
Google Local Business listing
This is a free service that can be very valuable to your business. You should have a Google Places page and connect it with your Google+ business page. This will increase your visibility on Google, which in turn will increase your chances of being found by potential customers.
Provide testimonials and reviews
It is important for you to cover all aspects that may be on your potential customer’s minds, be sure to include testimonials from satisfied customers regarding their experience with you.
Clear contact us information
Your estate agency website needs to clearly display your office address and your phone number. This may sound obvious but you would be surprised how many estate agency websites make it difficult for their users to find this information.
Avoid using Post Box as a substitute; it is important that you display a physical address as it will add authenticity to your business.
Get other local businesses to link to you
If you can get other local business websites to link to you then it was strengthen your link portfolio. This will help you to be seen as a more relevant, valued and established business to Google and could help you to achieve better rankings.
We may have said this a hundred times but going mobile is crucial. Many of your local potential customers will be searching for businesses like yours via a mobile device. Make it easy for them.
It is important that you regularly monitor your results (via Google Analytics) and update your website. Persistence is the secret behind great results; don’t be disappointed that you can see any immediate results.