Advantages To PPC Advertising
06 March, 2019 | SEO
Last year, Google generated $116.3 billion in advertising revenue!
This is because advertising on Google works and any business who is serious about generating new leads will have a PPC campaign in place.
With over 3.5 billion searches every day, can you really afford to ignore the potential? AdWords campaigns are a great way to reach more people, generate new leads and can deliver a great return-on-investment if used wisely.
What Is Pay-Per-Click?
Pay-per-click advertising is exactly what it sounds like, businesses pay to appear at the top of Google for their chosen keywords and you get charged every time someone clicks on the advert.
Unlike traditional advertising, you only pay for when someone interacts with your ad, which will direct them to your website.
How can it help your business grow?
1) Instant Rankings
Of course, SEO is a vital part of your marketing strategy and will help you grow your business, but it takes a lot of time and effort to achieve prominent rankings for meaningful keywords.
PPC on the other hand enables you to rank at the top of the search engine as soon as you make the advert live, meaning you can put your business in front of a massive audience and start driving new potential clients to your website today.
So, if you need immediate results, PPC is the only way to go!
2) Targeted Marketing
With traditional advertising you have very little control over who gets to see your ads, which can be a huge waste of money if you aren’t getting your business in front of the right people.
PPC enables you to create adverts that will reach the exact demographic that you want, giving you the option to target them via keywords, locations, specific times and specific dates. This will ensure that your adverts are seen by the right people at the right time giving you more of a chance to turn those people into leads.
3) Works Hand in Hand With SEO
It doesn’t have to be one or the other when it comes to PPC and SEO, the best campaigns will have both in play to ensure maximum exposure and success.
Using them both together will make your marketing efforts more effective, as the data you gather from PPC will help you to know where to focus your SEO efforts and the SEO analytical data will help you create more effective PPC campaigns as well.
4) Boosts Brand Awareness
Your brand will be displayed at the top of Google, which means more people will see it. The more people see your brand the more recognisable it becomes.
5) Easy To Budget
PPC makes it easy to budget as you only pay when your ads are clicked.
Google’s AdWords allows you to set easy to manage maximum spends to ensure you never exceed your desired spending.
Once you reach your spend limit, the ad simply stops appearing and you won’t be charged a penny more.
PPC is one of the easiest forms of marketing to measure your return-on-investments. With other forms of marketing, it can be difficult to see where your new visitors and leads come from, making it near impossible to accurately determine the value of the marketing campaign and it’s return-on-investment.
PPC makes it easy to see where your audience came from, the amount of clicks you received, how many people saw your advert, etc helping you determine how effective the ads are. This data makes PPC a very powerful tool that you can use to make informed decisions on your marketing efforts.
Interested in Pay-Per-Click? Get in touch with our marketing team today for more information.