6 Advanced Tips To Boost Your SEO

 

Search engine optimisation is a complex business with thousands of signals which calculate your rankings within Google. Here are 6 tips to help you boost your rankings:

1) Secure Your Website With HTTPS

HTTPS safeguards the connection and information on your website, and Google has officially made having HTTPS encrypted connections on your website a ranking signal within their algorithm. This means by having HTTPS your website will get a small SEO boost, helping you to achieve higher rankings.

2) Fix Broken Links

Over time your website is likely to pick up a few broken links which may affect the usability of the website and you may be penalised because of it. There are lots of tools online that will help you find these broken links on your website, so ensure you fix them quickly.

3) Update Outdated Content

While you are fixing those broken links on your website, you should also review your existing content. Updating existing posts and pages on your website will give you a boost as Google loves up-to-date content.

4) Use Long Tail Keywords

This is an old SEO practice but still highly beneficial. Optimising for the right keywords is crucial, however ranking for short, generic keywords can be very difficult. To increase your chances of being found on Google you should use long tail keywords across your website and blog. Long tail keywords are more specific and generally have less competition making it easier to rank for them.

5) Increase Loading Times

When it comes to SEO, speed matters. Websites that load slowly are awful for usability and will be penalised by Google. If your website doesn’t load in a few seconds, users won’t hang about. Check your site loading times (there are a number a few online tests sites) and start making altercations to your website to improve it.

6) Be Mobile Friendly

By now your website should be fully responsive, but you should still ensure your website is as mobile-friendly as possible especially with the impending Mobile-First Indexing update set to be rolled out by Google later on this year.