5 tips to increase your website traffic
14 February, 2018 | SEO
Having a website is only one part of the web marketing process. There are several crucial parts of the web marketing process to ensure your website finds success but one of the more difficult parts is driving traffic to your website, which is also one of the most important parts. It is vital to drive traffic to your website in order for you to convert those potential customers into sales. Without traffic pouring into your website you are likely to fail.
If you already have a website, you should know all about SEO. SEO will be the primary driving force behind gaining traffic to your website but here are 5 other tips that will help you to improve your SEO and assist in increasing your traffic:
1) Post interesting and relevant content
Content is king when it comes to SEO. It has the potential to increase your rankings, boost traffic and gain trust. You need to make sure that all the content you produce is interesting to your readers, and that you keep your titles/headings catchy and only publish high quality content.
Be sure to keep the length of your content limited, well laid out and published regularly.
2) Be active on Social Media
Social networking dominates the internet today, and being a part of it has the potential to generate huge amounts of traffic to your website.
You should have a Facebook and Twitter page set up to share your blog posts and engage with your audience. It is vital that you share your content on these social platforms at least once a day. The content you post must be fun, engaging, interesting and relevant.
3) Create an email marketing campaign
Email marketing has been around since the early days of the internet, however it is extremely underrated. Email marketing can produce huge amounts of traffic and there are multiple routes to go down. For example, you could send out a weekly newsletter, promote your property stock or advertise your services.
4) Long tail keywords
Long tail keywords are generally favoured today as they produce better result and more traffic as well as being easier to rank for.
These keywords are usually four-word plus phrases that relate to your website niche.
5) Improve your website’s loading speed
Loading time has a huge impact on your website’s usability. Generally, people expect a website to load in just 2 seconds. Having a slow loading website will result in significantly less traffic.