10 reasons why users leave your website in 10 seconds
15 March, 2017 | SEO
There are many reasons why someone may leave a website quickly, but here are some of the most common reasons you may be driving people away from your website:
1. Slow loading – this is usually the number 1 reason why a user will leave your website. The average time a person will wait for a web page to load before leaving is 3 seconds!
2. Video/Audio Auto Plays – This is a great annoyance to any user when landing on a website. Video/Audio landing pages were once very popular but these days they are extremely dated.
3. Poor design – everyone wants to land on a page that is visually appealing and modern. Having a website that is visually appealing is a big part of keeping the user engaged.
4. Poor usability – Don’t waste a beautifully designed website by making it difficult to use. Make sure everything on your website is easy to find with clear navigations and call-to-actions.
5. Poor content – Poor content could be anything from poor spelling and grammar to boring content. Your content needs to be informative and interesting to engage the user. Also make sure you always proof read the content before publishing it on the web.
6. Outdated content – outdated content will not only turn users away but it will also turn the search engines away. It is important for every website to keep their content fresh and up-to-date.
7. Bad layout – The content also needs to be visually appealing. The content on your website needs to be laid out correctly; otherwise you may confuse your users.
8. No “About Us” page – having an “about us” page allows the user to see who you are and what you do, which helps to build trust. People don’t like dealing with businesses that they know nothing about.
9. No clear contact information – This may seem like an obvious one but you would be surprised about the number of estate agency websites that don’t have clear contact information.
What you should include on a contact page: business name, email address, office address, phone number and a contact form.
10. Not mobile friendly – if your website isn’t clear and easy to use/view on a mobile then you may find a lot of people leaving your site fast, if they are viewing it from a mobile device. Not having a website that is clear and easy to use on a mobile device is likely to make the user back up and go to a competitor’s website that is easier to use on a mobile.