Software for estate agents: Email Marketing Software

| Online marketing

Software for estate agents: Email Marketing Software

Email marketing is the process of sending emails to your mailing list with an informative or promotional message. Email marketing is one of the key players in online market, they are simple yet very effective enabling you to expand your reach and target a specific audience.

Email marketing software for estate agents comes with a number of benefits:

  • It allows you to connect with your customers and potential customers
  • Promotes your business
  • Increases brand awareness
  • Provides your audience with information
  • Creates a window for engagement
  • Drives huge amounts of traffic to your website
  • Creates new leads
  • Improves sales

How to get started with your email marketing campaign

First you need to build a contact list. You may already have a contact list from existing and previous customers; you can build up on this by having sign-up forms and subscribe buttons throughout your online channels. You should put sign up forms and subscribe buttons on your website, blog, social media pages and anywhere else you can think of.

High quality content

Don’t bombard your audience will low quality content constantly. Good quality content is essential as it will keep your audience interested and happy with your brand.

What to share:

  • Share your blog posts and articles
  • Latest property stock
  • Offers/Discounts/Competitions
  • Insider advice or information (latest property news, etc)

Whatever you send, high quality content will always trump useless information. You will get more from one really great email a month than 20 terrible emails. Repetitively pointless emails will drive people to unsubscribe fast.

Set yourself goals, stick to a emailing schedule and be consistent with it.

How to measure your success

Most email marketing software will track your emails. It is important to measure and analyse your results from each email campaign to find out which ones are working and which ones are not.

Here’s what you need to measure:

  • Open rate
  • Click through rate (on each individual link)
  • Bounce rate
  • Subscription growth rate (as well as the unsubscribe rate)
  • Conversion rate

It is important to track how much traffic you are getting from each email as this will allow you to see which emails your audience reacts best too. 

Luke Stanley