Boost Your Business With Uniqueness
28 November, 2018 | Online marketing
Branding has never been more important. Today, you need to be able to stand out from the crowd and to do this you need to develop a unique brand identity.
So how do you do this?
1) Have a clear mission
Obviously, you set up your business to make money and all you want to do is make more money, along with everyone else but if this is your sole mission your brand isn’t going to get far. Without a clear mission to solve your audience’s problems, you will always struggle. Lowering your prices to beat out your competition isn’t a marketing strategy; your brand needs to speak volumes about your business. Prove you are the best and deliver a great service.
2) Add unique value
What do you provide to your customers that others don’t? Why should they trust you over your competition? These answers can add unique value to your brand. Without a unique value you can’t build a brand.
If you don’t have unique value, why would a potential customer chose you over another agent? Find your unique value.
3) Consistent marketing
Your marketing needs to reflect your brand. The marketing strategy will be pointless without the branding being connected.
Whatever your brand is connected to, whether it be through social media, a blog or an advertisement, your audience will have particular expectations. You need to keep branding consistent across all platforms and channels, this way you can build relationships with your audience.
4) Personal branding is just as important
As an estate agent that deals with their clients personally having a personal brand is very important. You need to concentrate on developing your own individual mission, why you do what you do and how your personal brand reflects the company brand.
Giving your audience a face behind the brand will help you to build more trust and personal relationships, as people like to know who they are dealing with. You can do this with a detailed staff profile on your website or even through social channels like Twitter.
Branding will only become more and more important over the next few years. Creating a trusted brand will take time but it is worth it. Don’t neglect your brand.