8 Online Marketing Tactics You Should Consider

| Online marketing

8 Online Marketing Tactics You Should Consider


Estate Agents should always be looking to find new ways to get their brand out there through marketing. Online marketing can help to expand your reach and grow your business. If you are looking for new ways to promote your business you may want to consider these marketing strategies:

1) Blogging – This isn’t the first time we’ve brought up blogging and it definitely won’t be the last. Blogging is one of the most underestimated online marketing strategies among estate agents. Blogging can have many benefits for estate agents if done correctly.

2) Search engine optimisation (SEO) – SEO is all about enhancing your websites visibility within the search engines and making it easier for potential customers to find you. Search engines such as Google will draw in the majority of your monthly traffic, so being optimised for the right keywords should be crucial to your online campaign.

3) Pay per Click (PPC) advertising – if you are struggling to rank within Google for certain keywords, a pay per click campaign may be for you. With PPC advertising you effectively pay to be prominently displayed within the search engine for chosen keywords. If you want to maximise your exposure within the search engine results page then PPC is a must.

4) Google Local – within the organic search results, Google now includes Google Business listings for local search phrases (such as “estate agents in Bournemouth”). Creating a Google My Business listing is free and easy to do, so if you haven’t got one already get registered.

5) Social Media Marketing – Social media for estate agents is another great free marketing tool that can help to promote your brand and draw in huge amounts of traffic. You should get involved on Facebook and Twitter.

6) Email Marketing – Email marketing is a great way to retain existing customers, as well as to gain new ones. People generally like to be kept informed on the latest properties, offers and news regarding the industry. Email newsletters are a great way to share this information.

7) Video – It is extremely easy to upload videos through websites like YouTube. Videos about your local area, services or even helpful guides are highly sharable and will help expand your reach.

8) Mobile targeting – Many of your potential customers will be searching for properties via their mobile devices, it is crucial that you meet your users’ needs by having a mobile optimised fully responsive website to make their experience as easy as possible.

Luke Stanley