4 digital marketing strategies you should consider in 2016

| Online marketing

4 digital marketing strategies you should consider in 2016

Most of you will just continue using the same digital marketing strategies as last year, however others might want to step up their game and look for new and exciting ways in which they can expand their reach and stand out from the crowd.

Here are 4 unique digital marketing strategies that are likely to dominate 2016:

1. Videos

Google is now incorporating video ads into its search, so we are likely to see more of these particularly on mobile devices.

Video marketing has always been a great way to advertise and 2016 will be no different.

2. Snapchat  

Marketing experts are predicting that 2016 will be the year Snapchat becomes a standard marketing platform, due to consumers craving real-time integrated marketing.

Many major companies are already using Snapchat to reach their audiences and it’s definitely time for smaller businesses to get involved.

Snapchat may have a young audience but that doesn’t mean it isn’t a great place to promote your business.

3. Instagram’s Popularity Grows

With over 200 million active users worldwide and 14 million in the UK, Instagram is one of the fastest growing social networks. With mobile continuing to grow and dominate the web, Instagram will soon be a must for all estate agents to be involved on. Find out all you need to know about Instagram for estate agents here.

4. SEO focused social media

SEO will begin to be impacted more by social media over the next year due to Facebook.

Facebook are testing ways to become a publishing platform, which would allow third party content to appear through search. This means Facebook users will no longer have to click a link to view an entire article.

Social media shares will also continue to impact organic search visibility.

Luke Stanley