The importance of being mobile-friendly

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The importance of being mobile-friendly

The amount of time and money being spent on mobile devices is growing rapidly and yet many estate agents still don’t have a mobile-friendly website.

Not only are more and more people using mobile devices to find your business, Google have now made having a mobile-friendly website a major ranking factor within their Google search algorithm. So it has never been more important to go mobile.

Mobile is changing the way businesses market their brands and interact with their customers. Here are some amazing facts to show you the importance of mobile and how to get your business on the right mobile path:

The importance of mobile

  • 6.7 billion Mobile subscriptions
  • 4.5 billion Mobile subscribers due to many people have multiple devices (e.g. work mobile, personal mobile, tablet, etc)
  • 2 hours and 42 minutes, average time spent on mobile devices a day
  • 22 minutes, average time web browsing a day
  • 4 out of 5 users prefer a mobile website over a mobile app
  • 48% of mobile internet usage starts on a Search Engine, while 33% go directly to the branded website.

Most popular devices used to search the Internet:

PC/Laptop = 91%

Smartphone = 80%

Tablet = 47%

Games console = 37%

Smart TV = 34%

Smart Watch = 9%

Smart Wristband = 7%

None of the above = 2%

Device preference throughout the day

12am – 10am

Early morning device usage leans towards the easy hand held device.

1)      Mobile

2)      PC

3)      Tablet

10am – 5pm

Of course the PC dominates working hours.

1)      PC

2)      Mobile

3)      Tablet

5pm – 12am

Tablets are most popular in the evenings, closely followed by Mobile, while PC usage drastically declines.

1)      Tablet

2)      Mobile

3)      PC

What your website needs to be to keep up with modern times?

Mobile is a completely different environment than the traditional web page, which means you have to tailor your website to keep up with today’s users.

Firstly, the design of your website should be compatible with every screen, no matter how small or big.

The loading speed of your website needs to be consistently fast across all devices.

Your website needs to be easy to use and navigate on any device.

The answer?

Responsive web design will adapt and automatically change to fit any screen size your website is being accessed from. This means you will maximise the user experience, improve functionality and improve the readability of your website.

Don’t fall behind the times, go Responsive!  

Luke Stanley