How much does Google pay Apple to be the iPhones search engine?
27 January, 2016 | Mobile / Apps
Have you ever wondered why the iPhones default search engine is Google? Well it isn’t a coincidence, in fact it’s a $1 billion deal between Google and Apple.
This was recently unveiled at a court hearing earlier this year on a completely unrelated issue between Oracle and Google.
The documents shown at this court hearing revealed that Google paid Apple a whopping $1 billion in 2014 alone to be set as the default search engine on all iPhones. The deal also states that the revenue (from ads, etc.) is shared between the two companies although we don’t know how the profits are split.
Bloomberg reported this information and said Google and Apple both tried to get the court to strike the details of the deal from the court documents, with Google saying that is was “highly sensitive”.
Google also stated that the information could affect other similar deals with other companies, which indicates Google pays many other platforms to be the default search engine.
This deal between Apple and Google shows us how Google ensures their search dominance against its competitors in this evolving tech world.