Google abandons “Mobile-friendly” label
24 August, 2016 | Mobile / Apps
Google has announced that they will be getting rid of the “Mobile-friendly” label that appears next to mobile-friendly websites within the mobile search results.
However, this doesn’t mean Google is slackening on their mobile-friendly algorithm. It appears Google are removing this label due to it having become unnecessary.
According to Google, around 85% of all pages in the mobile search results are now mobile-friendly (at least in Google’s eyes) so they have decided to declutter the search results page by removing the now unnecessary “Mobile-friendly” label.
The “Mobile-friendly” label was launched back in November 2014 to make mobile-friendly websites stand out to mobile search users.
Now that Google are primarily ranking mobile-friendly websites within their mobile search results the label isn’t needed anymore.
So if you don’t see the Mobile-friendly label next to your website, don’t panic.
To ensure all your web pages are mobile-friendly, you can use Google’s mobile-friendly test or check your website through Google Search Console.