9
Nov
Website design - Content is king and usability is queen
In the kingdom of
websites and estate agent websites there is one clear King and one
clear Queen that rules the digital land; Content and usability.
Each one supports the other by providing different roles when
ruling their electronic kingdom.
Google, which have around 92% of the UK search engine market,
have been quoted by saying that content is king on various
occasions. What they want to provide in their search listings and
what users want to see, is updated relevant content. By providing
users with relevant search results, Google can stay at the top of
the search engine market.
What does this mean for estate agents? It means that estate
agents must have content that the public will desire. Examples can
include local property developments and news, featured properties
on the homepage, embedded Google maps, EPCs, floorplans, and many
more.
Combining desirable content and white hat Search Engine
Optimisation (SEO) Techniques, estate agents can see their websites
be push to the top of Google where they will receive a targeted
flow of traffic of property searchers in and around their area.
Once on the website, users will consciously or subconsciously
notice the usability. A badly designed website will be instantly
noticeable, users will be able to plainly see any errors, mistakes
or design flaws. Whereas usability for a carefully planned website
will be easy to navigate, have trouble-free features, and an
overall effortless feel to the website. Users will not consciously
recognise this but will still note that your estate agent web
design was considerable more user-friendly than any other
competitors.
Resource Techniques is a web design company for estate agents.
Providing the technology and tools for estate agents to offer their
customers with content and usability that will make their websites
'sticky' so users become literally 'stuck' to the website and will
repeatedly return.
Did you like this article? Try reading, 'Top 5 web design books', 'This will change the way you think about website
design', and 'a well designed website is a weapon of mass
consumption'.
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