Website design, SEO and other Estate Agent News
30
Nov
Web design for estate agents - top 5 ways estate agents need to
design their website
Web design for estate agents is the same as any
other website, isn't it? Not really. Obviously the basic code and
structure used to create any website is in place, but there are
fundamental aspects that make estate agent website design stand out
from any other type of website.
So the big design question is; what does make an estate agent's
website different to other websites? Our years of design experience
and knowledge have provided the top 5 ways that estate agents need
to design their website.
- Absence of an Online checkout - Houses are not bought online
and therefore people do not shop online for houses in the same way
that they shop for a DVD or online groceries. Contact details must
have a high visibility in grained on to the design of every
page.
- Listing property - Estate agents need to ensure that their
website is an online brochure that they can be proud of so that
their online portfolio will generate enough interest for customers
to contact the agent for a viewing. This includes the full range of
necessary functionality.
- Online branding - Statistics say that within 3 seconds of
accessing your website, property searchers have made their mind
up about your business, all from the design. Including the agent's
level of service, how professional they are and the types of
properties in the portfolio.
- Property search placement - another recent statistic has shown
that 95% of users go straight to property search once they have
accessed the website. A good property search button is exactly what
users are looking for.
- News feature and property search - Google loves up-to-date,
relevant and changing content. If Google notices that your homepage
is frequently changing, they will visit more often to scan your
website which will help your placement within Google's search
results page.
Estate agents must insist on a specialist when it comes to their
website as only specialists are able to cater for such a niche
market. Many of the web designers do not have the knowledge or
experience to give estate agents a web design that their business
deserves.
Resource Techniques has the skills, knowledge and experience to
deliver the web design, Search Engine Optimisation (SEO) and
functionality at an affordable price. Give us a call 0208 457 4777 for a free consultation alternatively
estate agents can request a free web review.
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