Website design, SEO and other Estate Agent News
19
Oct
A well designed website is a weapon of mass consumption
Web design is subjective, there's no
denying that, but there is a lot of data that backs up the
placements of very basic elements. Which is why the design of a
website can be lethal; giving estate agents more leads than they
know what to do with.
Troy Stanley, CTO of Resource Techniques
comments, 'There has to be a balance between creativity and
painstaking research that has gone into many usability
studies.'
'The clear 'Call-to-Action' that is integrated into every estate
agent website design is a prominent property search button. Many
web design companies get it wrong by having 'Sales' and 'Letting'
as part of their primary navigation.'
'Research has shown that 97-98% of users accessing an agent's
website go straight to property search because that is what they
are there to do; look for properties. Give people what they want
and design a property search button that just calls out to be
clicked.'
Troy Stanley continues, 'This data points to a
consistency in design but it still gives designers a range of tools
to play with to create stunning websites. Whereas the design will
help users along the journey towards contacting you, design will
increase the 'stickiness' of a website. This 'stickiness' ensures
that users repeatedly return again and again."
'Mix that with industry-leading functionality and your website
will be a digital weapon in the war of estate agency. Such embedded
features include Google Maps, high resolution photos in the latest
viewer technology, Google Street View, Email alerts and many more.'
- Troy Stanley
No one takes web design more seriously than Resource Techniques.
Contact us for visually wonderful websites, futuristic features and
dangerous data that all contribute towards a weapon of mass
consumption - your customers will not know what hit them!
Call us on 0208 457 4777 to see what is
possible.
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