Web design tricks that build customer loyalty

 

Developing customer loyalty is essential for any estate agent, yet many overlook the opportunity of using their website to build loyalty and retain existing clients. Your website can be designed in a way that can encourage customers to keep coming back again and again.

Here are 4 web design tricks that can help build customer loyalty:

1. Responsive Design

More and more estate agents are going responsive and in a mobile focused world, why wouldn’t they?

Customers don’t want to have to deal with websites that aren’t mobile friendly; they want to use responsive websites that seamlessly work with whatever device they are using.

Having a website that isn’t responsive is likely to scare off potential customers and drive them to your competitor’s responsive website.

2. Offer something of value

One of the best ways to encourage customers’ loyalty is by offering tangible value, giving your audience a reason to come back. Tangible value on a website could be a blog that talks about the industry and local area, video tutorials, promotions, etc.

If you give your audience a reason to come back to your website, then you are likely to retain loyal customers.

3. Social Media Buttons

If you are providing your audience with valuable content then you are likely to have more satisfied customers who would want to share your content with others.

Social media is one of the best places to build customer loyalty, so you should aim to drive engagement with your customers by encouraging them to follow you on social media.

A website that makes social media buttons more prominent will drive more customers to your social accounts and in turn build customer loyalty.

4. Encourage direct contact

Websites tend to be a little impersonal. It is important to make it clear to your audience that they can engage with you by prominently placing contact forms, phone numbers, office addresses and email addresses across your entire website.