Improve The Design Of Your Website

 

Almost every business has a website these days and the internet has revolutionised the ways in which we promote our businesses.

Your website is now a 24 hour store front for your business and is usually the first point of contact as well as a catalogue of information.  

It enables people to find out more about your business from anywhere at any time providing them with information from what services you provide to when your office is open but if you don’t have a well-designed, modern website then it will reflect badly on your business.

The design of your website plays a very important role in the success of your online presence, so if you think the design of your website isn’t up-to-scratch, here are 5 tips to help you improve the design of your website and please your audience:

1) Go mobile

Converting to a responsive website should be top priority. Today, more people use the internet via a mobile device then a desktop computer.

A responsive website will increase the quality of your website and provide your users with the best user experience possible. It will also add SEO value, helping you to move up the rankings and be found by more people.   

2) Trim the fat

When it comes to web design it is important to remember that simplicity is crucial. It is not only crucial for the design but also the usability. If you overload your website with images, widgets, links and anything else it will just confuse your visitors. It is a very common mistake and easy to do if you aren’t an experienced web designer.

Overloading your website will also make the site load slower which will irritate your visitors so ensure you trim all the unnecessary fat from your website.  

3) Use colours wisely

The colour of your website needs to complement your logo and branding. Although, you should also consider the affects colours can have on your audience. Some colours will entice users; others will make your site look more elegant, whereas contrasts in colours can help guide users to where you want them to go.

Don’t underestimate the power of colours, if used strategically you can make your site look more pleasant and appealing to your visitors.

4) Pick the right font

Fonts may not seem like a big deal to you but they play an important part of the design. You already know people view your website from all different devices and some fonts may read fine on a desktop computer but not on a mobile. Make sure you only choose universal fonts that perform well on any screen.

5) Improve the navigation

How your website is structured has a huge impact on the usability. Your navigation needs to be simple and easy to use so that your visitors can find exactly what they are looking for quickly and efficiently.

If people aren’t able to find what they are looking for then they aren’t going to stay on your website for long. Make sure you consider navigation at the start of the web design process, not the end.