How to create the ultimate About Us page?

The About us page tends to be overlooked and undervalued yet it is a very valuable page on your website. For new customers it is a chance for them to find out who you are, what you do and helps to validate any concerns they might have about you.

This page is a valuable opportunity for you to set your potential customers mind at ease and that you are the right choice for them to use your services by validating your business credentials to those who don’t know you and also to give them a reason to trust you.

What should a good ‘About Us’ page include?

There are 3 crucial questions you have to answer:

1. Who are you?

2. What you do?

3. Why should they choose you?

Your content should tell the story of your business, preferably in a unique way. You should always write the ‘about us’ page yourself, don’t employ a third party to do it for you as no one knows or understands your business like you. This page should give the user the confidence to trust what you say and do.

Ways to make your ‘about us’ page stand out

A business statement

Your business statement should summarise who you are as a business, what you do and why you do it. Be to the point, honest and explain all of this in simple English.

A timeline

Include a timeline that establishes your businesses history, set it out in a way that is easy to read and provides your audience with great information about you and your business. Focus on the key aspects and include anything that makes you stand out.

Summarise your businesses core values

What makes you different from your competitors? Why should they choice you over anyone else?

Genuine testimonials

Showing some of the clients you have worked with is very important, however many testimonials look unreliable. It is important that you find a way to make these testimonials seem more real, this may be by including video testimonials, pictures of the client alongside the testimonial or reviews from more reliable sources like Google Local Businesses. These types of testimonials will give your audience more reason to trust you. After all, a short paragraph in quotation marks with just a first name next to it could have been written by anyone. Prove you are a reputable and reliable business.

Staff profiles

This helps to prove you are a reputable business and makes your company feel a lot more human to your audience. Include photos and a short description of who you and your employees are.

If you want to stand out more, try to be a little more creative about how this is displayed.

Include videos

Videos are a great way to demonstrate who you are and what you do. They are a proven way to communicate longer messages more effectively and can make a bigger, lasting impression on those who view them.

 

This page is too valuable to overlooked. Ensure it is as detailed and informative as possible. If your current ‘about us’ page seems to be lacking, it is definitely worth reviewing and rewriting in order to leave a better impression for new visitors. Remember, your website is the first point of contact for the majority of your potential customers, ensure you leave a good impression.