Twitter tips to help you expand your reach

Twitter is one of the most popular social networks with over 271 million active monthly users and produces more than 500 million tweets per day. However, many estate agents have failed to take advantage of the potential Twitter has for businesses.

It isn’t enough to simply tweet for the sake of tweeting in order to grow your business on Twitter. You need to measure your efforts and analyse your performance. From this you should be able to deliver better tweets to your audience and improve your presents on Twitter.

Here are 8 tips to help you expand your reach and get more from Twitter:

1. Use images

Just like with Facebook, tweets that include images are far more popular than those that don’t. Tweets with images receive –

• 150% more retweets
• 18% more click-throughs
• 89% more favourites

2. Ask for retweets

Specifically asking for your followers to retweet actually delivers more retweets. A study shows that retweet rates were 12% higher when asking followers to retweet over those that didn’t.

3. Schedule tweets for late night

Studies have shown that the best time to tweet for a retweet is between 10pm and 11pm. Make sure you schedule some tweets for the evening.

4. Recycle tweets

Recycling tweets is so simple but rarely done. Twitter moves extremely fast, just because you posted something once doesn’t mean everyone saw that tweet. Identical tweets can receive the same amount of clicks if posted at different times of the day.

5. Include shortened links

Links directed at valuable and informative content is the best way to get users interacting. It is accountable for 92% of all user interactions with tweets.

6. Use action words

Many of your tweets are call-to-actions, by using action words you can increase the click-through rate by 13%.   

7. Fewer followers isn’t the end of the world

91% of mentions over the last two year come from people with fewer than 500 followers. Fewer followers isn’t always a bad thing.

8. Reply fast

53% of users who tweet at your brand expect a response within the hour. This increases to 72% for those tweets that are complaining. Make sure you reply quickly.