Instant Social Media Boosts
19 April, 2017 | Social media
You may find your social media efforts slowing down and drying up overtime. When this happens it generally means your audience is bored and it is time to deploy new strategies.
Here are 5 ways you can instantly trigger new life back into your social media efforts and expand your reach:
1) Video Content
Everyone loves video! It drives more engagement than photos and content, and has a better chance of getting shared which will help to expand your reach.
These videos don’t need to be overly complicated or even technical. Facebook even allows you to create short videos within the network itself.
2) Live Videos
Live videos are moderately new to Facebook (as well as some other social networks) and can get a lot of interaction and engagement.
You can use this tool to let your followers get to know your business and team, as well as tease properties and do Q&A’s.
Instagram, YouTube, Snapchat and Twitter also allow you to stream live videos to share with your audience.
3) Use Hashtags
If you can master the use of hashtags correctly, they can be a great tool to help people find you. They will help you reach people who are interested in your content that aren’t already following you, expanding your reach greatly.
This will help to grow your audience and build brand awareness online.
4) Groups and Communities
As social media is about being social and engaging, many social platforms offer groups and communities to get involved with (Facebook Groups, Google+ Communities, LinkedIn Groups, etc).
Now this can be quite time consuming but if you can interact with the groups that are relevant to you, it is a great way to build trust and brand awareness.
Once you’ve established yourself in the group you can share relevant content from your brand (if it adds value to the group), which will drive traffic to your website.
If you can achieve this, you will be shocked to see how much more engagement happens with your business.
5) Social Media Ads
Of course these ads aren’t free; however they are a great and easy way to quickly increase your reach. You can use these ads to promote posts, or even to market specific marketing campaigns you have going on.
Most of these social media ad campaigns allow you to specifically target people who will be interested in your business, so ensure you take full advantage of it or you’ll be wasting a lot of money.