Must use SEO software for estate agents

An SEO campaign requires a lot of patience, determination and the right tools. To achieve the right goals, there are several metrics you should be aware of: Keyword traffic, link statistics, competitor analyses and your conversion rate. To analyse these metrics accurately you will need the right SEO software for estate agents.

These days there are hundreds of tools around the web, but only a few that really stand out due to their great features and insight into your estate agent website.

SEO tools you should try:

1. Google Analytics

Google analytics is a crucial tool for every website owner. It allows you to track and target your online visitors, measure the results of your marketing campaigns, evaluate traffic flow to your website and improve web page quality.

Google analytics provides the user with great information, allowing them to expand and improve the user experience of the website.

It is vital that every estate agent has this tool. Here is a guide on how to get started on Google Analytics.

2. Open Site Explorer

Moz tools are one of the most popular SEO tools. They offer a range of tools but the best one is Open Site Explorer.

Simply insert your website URL and get a list of information regarding your backlinks, page authority, domain authority and much more. You are even able to compare your website to your competitors, which is vital for any website. It allows you to understand where there is room for improve and what needs to be done to improve your rankings.

3. SemRush

SemRush can provide you with priceless information regarding your competition. Search for any domain and you can find what their most popular landing pages are and what keywords drive the most traffic. It is a great tool for keyword research.

4. SEO PowerSuite

SEO PowerSuite is a complete SEO tool. The software has four different tools –

• Rank Tracker – allows you to see what keywords are ranking
• Website Auditor – which checks for problems on your website
• SEO SpyGlass – this helps you find quality websites you can get backlinks from
• Link Assistant – this helps you to manage and keep track of your link building campaigns 

All of which are crucial to ensure you have the best SEO campaign possible.