Online marketing in 2015

What does the future hold for online marketing? 2014 has been a huge year for content marketing? Will it continue into 2015…?

Here are our 5 online marketing predictions for 2015:

1. Content marketing will rise in popularity

Content marketing is such a large part of many businesses online marketing campaigns (including our own) and with more and more businesses starting to see the true benefits behind content marketing, we can only assume it will continue to be more popular.

2. Estate Agents will become more self-aware

It is easier than ever before to track your website performance. It is easier to understand and see what works and what doesn’t on your website.

We predict that estate agents will start looking deeper into their analytics to be able to fully understand their websites.

3. Expanding brand awareness

With more businesses creating high quality content an increase in brand awareness is inevitable.

Google has added Google’s Panda 4.0 to its search algorithm to reduce the ranking of low quality content meaning it is likely that estate agents will begin to focus on create more frequent and longer content in order to rank well.

It is now known that Google labels content as thin, if it is less than 200 words. We recommend that articles need to be at least 300 words long in order to avoid being marked as having low quality content.

4. Producing more videos

Video has gone mad over the last few years, and it has become a very useful tool for marketing purposes. It enables you to show how your services work and who you are, in a way content and images can’t do alone.

It is no surprise that exploratory videos can increase conversion rates by 20%.

5. An increased focus on mobile

Google is experimenting with using mobile-friendly criteria as a ranking factor, more and more people are using mobile devices to search the web and mobile usage will continue to increase in 2015 driven by smartphones, tablets and wearable technology.