Go mobile – Your wakeup call

Mobile is important for every business not just estate agents. A huge amount of your potential clients may be searching through your property listings, comparing you to your competition, finding your contact information and business details all from a smartphone or tablet.

As a business owner you would be crazy not to see the importance of having a mobile-friendly website and it should be your top priority. You must implement a new strategy to support and optimise a mobile solution or risk losing a great number of sales.

So are you considering going mobile but not yet convinced? Here are some facts to consider when making the decision to go mobile:

Think about your customers

• 94% of property owners research an estate agent online first.

• 87% of smartphone owners use their device for research and have followed up by calling the business for more information from the same device.

• 61% of users expect to be able to find a local business phone number via a mobile search almost instantly.

• 33% of customers are less likely to use a business if they can’t find a phone number quickly on a mobile.

Customer mobile usage

• The average adult spends 34 hours a month browsing the internet on a mobile device.

• 50% of mobile searches are for local businesses.

• Mobile search is expected to surpass desktop in 2015.

• Mobile users are 160% more likely to use a service if the site is optimised for mobile.

• 70% of mobile searchers have clicked the “call” button in search results.

• When using a mobile to research a business, they are 39% more likely to call the business.  

• 56% of mobile searchers lead to a phone call to a business in less than one hour.

Smartphones impact all marketing channels

• On average 65% of emails are opened on a mobile device.

• 71% of users access social media from a mobile device.

Are you optimised for mobile? Ensure your website is optimised for a mobile-friendly experience either with a mobile website or a responsive website.