Your websites gone live... now what?
You’ve had a new website built for your Estate Agency, but
now what? How do you turn this beautiful new Estate Agents website
into a constant flow of new customers?
Here are 5 must’s every new website should do:
1. Set up Google Analytics
Google provides a free tool (Google Analytics) to help you
measure your websites performance. The tool provides a wide range
of information from how many people are coming to your website to
which keywords people are using to find you.
With this in place you are about to monitor the impact of your
marketing efforts and determine the effect they are having on your
2. Get a Google Places page
Again another free service provided by Google. If you are the
owner of a business with a physical address (which most estate
agents are), you can claim your Google Places page. All you have to
do is fill out some information like a description of your business
and your contact information and it will help you rank for local
Take care in choosing your categories and make sure your
description includes relevant keywords.
3. Plan your content strategy
Google loves fresh content. Create a realistic plan for how you
are going to update your website; the best way to do this is with a
blog. Aim to produce at least one article a week minimum. If you
are too busy to write them you may consider hiring an external
copywriter to get it done for you.
These articles will help you rank for your chosen keywords as
well as extra
longtail keywords, gain links from other websites and keep
Google’s crawlers coming back to your website.
4. Get Links
To achieve high rankings you need links from other websites!
This is how Google determines your website is trustworthy and
reputable. The best way to attain these links is by writing unique
articles about your industry.
5. Become Mobile
So far this year, more Internet-enabled mobile devices were sold
than PC’s which isn’t surprising. Everyone these days
seems to have an iPhone, iPad or some form of Smartphone. So if
someone visits your website via a mobile device how does your
Does it show them a page designed specifically for the mobile
device or does it land you on a “pinch and zoom” fiddly
Research shows us that mobile users spend less time on a website
and view fewer pages as they are on your website for a purpose.
Make it easy for them to find what they are looking for fast.
Figure out what they are looking for and make it obvious for them
to click on. The majority of people coming to an Estate Agents
website will be looking for the property search function or the
contact information so make sure it is easy to find.
Make it easy for the mobile user to find what they are looking
for with a mobile
By Luke Stanley
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