26
Apr
YouTube tips for Estate Agents
YouTube, founded 5 years
ago, is a worldwide internet sensation and is an incredibly
powerful tool for any Estate Agent. Not only is it the second
largest search engine in the world but it gives your Estate Agent website huge SEO benefits.
Almost everyone has used YouTube at one point or another,
meaning that any Estate Agent that isn't using YouTube to its full
potential will be missing out on a chance to profile their business
or the surrounding areas to everyone in the UK.
Promote your videos on your website
This extra bit of traffic will not only establish a clear link
between your Estate Agent website and your YouTube profile, but it
will also allow agents to befriend and communicate with online
property searchers. Any professional Estate Agent website designer will be able to
cater for your YouTube needs.
Try to talk
Never forget that YouTube is also a social network. People have
their own profiles, playlists, favourites as well as having the
ability to message, comment and share any video they like. Social
networking is, by its very nature, social!
A little knowledge is a dangerous thing
Completely free, the YouTube insight is similar to Google
Analytics and will give Estate Agents vital background information
on how many people are viewing your videos, the date and time they
watched them, where they watched them and how they came across your
video.
Subtitles and captions
Subtitles are a must have for Estate Agents - they allow
property searchers without speakers, the hearing impaired or people
in quiet areas such as libraries. Remember to re-watch your videos
so that any auto-caption errors can be corrected.
Tag your videos
Tagging is an important feature on YouTube, it will allow the
video to be categorised and found within YouTube's own search
engine.
Background image
Background images will add a little spice to your YouTube
profile and is a great chance to show off your brand. By purely
adding a little excitement and colour to your page, it will
increase the probability that potential customers will click onto
your website.
Update
Lastly it is important to update! Just like any social network
many Estate Agents and other businesses have created a profile only
just to let it gather virtual dust. Set yourself a target of
creating a short video around in a particular time period and stick
to it.
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