24
Jun
Writing Online Content
Writing online content? - You may have forgotten these
simple techniques
At the present climate, we are all stretched for time and
resources. Estate agents are no exception, but not regularly
updating your online content will harm your online presence and
Search Engine Optimisation (SEO), which in turn, will harm your
business. A quick self-check will save you the expense of hiring
someone and the techniques will vastly improve your online
content!
1. Write it, and then leave it!
This is a trick that many forget. Give your mind time to reset
itself. This will enable you to take a step back and consider any
mistakes in spelling, grammar or content. By planning the content
you write in advance, the quality of content will be vastly
improved.
2. Ask a friend
You can check, recheck and check again but sometimes you will
miss the mistakes that are right under your nose. The best way to
finally filter out any final mistakes is to use a colleague. They
will be able to view your content completely afresh and will notice
mistakes that you have missed out. This can be perfect for proof
reading property listings!
3. Consider your keywords
This is the best time to check that you have used the right
amount of keywords in your content. Using too many will flag your
content as 'spam', too little keywords and your content won't be
picked up. Keyword density is an effective way to see that you
haven't repeated too many words. Count the how many times the word
appears in the content and divide by the number of words, times
this number by 100 and you'll get a percentage. The debate on
keyword density ranges from 1% to 8%. We suggest your repeated
keywords are between 2-3%.
4. Are you selling the benefits?
Sales 101: Write about the benefits of the product or service
and not the feature. People are interested in how a particular
product/service will benefit them and not the features of it.
5. Stuck for ideas?
Look at other estate agents and their online content. Do not
plagiarise but use the topics that they are talking about and write
them in your own words.
6. A picture paints a thousand words
A picture can capture the eye and give a lot of information on
what the article has in store. Make sure that the picture in with
the theme of the content. Putting a picture of an animal when the
content talking about the latest problems affecting estate agents
in the UK, will not only confuse readers and lower the
professionalism of your website.
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