Website design, SEO and other Estate Agent News
Why does my competitor’s ugly websites outrank me?
You may of Googled yourself and wondered why you beautiful
modern website is being outranked by old, ugly websites...
Why are you they ranking above you?
There are many factors to consider when looking at Search
Engine Optimisation for an
Estate Agency website; however the simple answer is that your
competitions pages are delivering more qualities Google are
expecting to find to enable them to rank the website
These qualities include things like relevant content and page
titles, unique content that references your keywords, domain
authority, backlinks and the list goes on.
Search engines are built to rank pages that deliver the best
user experience through both relevance and authority and even
though design is a huge part of the user experience, Google
doesn’t believe it outweighs the need for quality content,
reliability and structuring of the page.
Google bots can only read text and coding, through this they can
see colours, image sizes and page placement details but are limited
to what we as humans can actually see on the screen, making it
impossible for the design to be a direct factor when ranking a
Another reason why design isn’t a factor is because design
is subjective, what you believe looks good others may hate it.
Making it difficult for Google to analyse what’s best.
Keep in mind that just because your website is beautiful
doesn’t mean it will rank highly within Google. There are
many other SEO and usability factors you have to consider and
incorporate within your website before your website will achieve
By Luke Stanley
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