Website design, SEO and other Estate Agent News
5
May
Why SEO is your key to more Estate Agent website traffic
Websites for Estate agents are becoming a must
have in the industry. For all estate agents the reason for getting
a website in the first place is to bring in more potential clients
and generate sells from it.
Your main objectives with a website should be to bring in as
much traffic as possible and give the users a friendly easy
experience of searching through properties. This will in turn
generate sells and respect.
If your website is performing badly, bringing in few or no
visitors makes your website completely pointless to both you and
users looking for estate agents. The main cause of this is the
website not being found by users on Search Engines, usually only
due to them ranking badly on Google.
One of the best ways to increase the volume of your websites
traffic is to get a better ranking on Google Results page.
Nearly 80% of the total traffic on the web comes from Search
Engines, making SEO an essential part of reaching your goals.
Getting ranked in the top 10 of Google should be your main
objective due to the fact that over 90% of users don’t go
past page one of Google.
Websites on page one of Google generally receive a much greater
volume of traffic compared to websites that have poorer
rankings.
But how to get into that desired position. It is easy to say you
want to be on page one of Google but in reality it is a very
complex process and can be very hard to achieve. As you can guess
everyone wants to be on page one of Google, competition can be
stiff with everyone fighting for the top spot.
This is where tactical Search Engine Optimisation (SEO) comes in.
Search Engine Optimisation is the process of popularising a website
to increase the visibility of the site to the search engines and in
the process to the search engine users.
Doing SEO properly requires knowledge of how Search Engines
Algorithms work and how to produce websites that are Search Engine
friendly. As well as monitoring and managing the website as Search
Engines Algorithms changes all the time. In fact Google stated that
their Algorithm changes at least once a day.
Regularly changing relevant content, link building and keyword
strategies are only some of the crucial aspects of Search Engine Optimisation and without constant
management and updating your website will suffer.
By Luke Stanley
SEO Consultant
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