Website design, SEO and other Estate Agent News
1
Jun
Whitespace for Estate Agent website designs
Whitespace on Estate Agent website design is not a hard
concept to grasp by any means, but it could quite possibly be the
most underused tool in many designers’ website tool bag. Too
many Estate Agent websites are overcrowded and
stuffed with as much as they can fit on the screen as possible.
In a recent article, Google announced the top 1000 websites. The
Chinese property website soufun.com, which reached number 141 on the list, many
will argue that is a clear example of information overload. If you
do not have it, Resource Techniques recommends that Estate Agents
download the Google toolbar to translate the soufun.com
website.
For those Estate Agents that are not sure, whitespace on a
website are empty spaces on the web page. These whitespaces do not
necessarily have to be white and is often referred to in design
terms as negative space. Whitespace should not be thought as just
unfilled space on an Estate Agent website, but it is certainly an
important part of the overall website design process.
Estate Agents can think of whitespace in Estate Agent websites
as the herbs and spices in cooking. They add flavour and under
confident cooks can easily add too much, or too little.
Troy Stanley, CTO of Resource Techniques
comments which Estate Agent websites he considers are the best use
of whitespace, ‘Penyards, Chinneck Shaw and Scrivener and
Reigner all use whitespace brilliantly.
Each of these Estate Agent websites clearly has whitespace in
its website design. This then allows the property searcher to not
only feel at ease with the information presented in front of them
but they then also have clear calls to action.
Does your Estate Agent website feel a little cluttered? If not
maybe it’s time to tell your website designer that you need
some space! – Troy Stanley.
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