Website design, SEO and other Estate Agent News
15
Jan
What's the design behind the design?
Estate Agent website design has a hidden
fundamental design behind the main website design. This design is
purely concerned on the process of which a buyer or seller will go
through once they have accessed the website. This process is
different to a normal website as there are no 'shopping carts' for
users to place a property in and then pay for one or even multiple
houses at the end of their website visit.
The start of the property search process is on the Estate Agent
homepage. From there users are given a choice using primary and
secondary navigation. 98% of people accessing an Estate Agent's
website go straight to property search, which means that the
position of a property search button is vital to ensure that it is
prominent on the homepage.
Once on the property search page, users will be expecting a
clear and user-friendly search function to allow them to search for
the properties that they are interested in. Search results on
enhanced Google Mapping even the most technological savvy user.
Each property must then have the necessary features to either
allow the user to fully experience what the property has to offer
or users can save the property as a favourite for future reference.
Features such as high resolution photographs, EPCs, Floorplans,
Google Maps, Google Street view, full description, and property
particulars in a pdf format let users fully experience property
online.
The last part of the process is to have clear contact details on
each individual property page. Clear contact details ensure that
customers can contact the Estate Agent at any point.
Designing Estate Agent websites so that they smoothen out the
process of the property searcher not only reduces the frustration
internet users experience but also increases the chance of buyers,
and sellers, contacting the Estate Agent. A modern website design
will reflect this to benefit the Estate Agent and the customer.
Back to Top