Website design, SEO and other Estate Agent News
6
Jul
What is the key to a successful estate agent website?
Many estate agents and website designers do not realise that the
ultimate goal is to create an enjoyable and user friendly interface
for members of the public that are looking for property. To do this
you need to understand the process that property searchers go
through.
The first place many people will turn to is the internet, more
specifically, a search engine. Google currently has around 91% of
the search engine market in the UK, so it's fair to say that the
majority of internet users start there. Once on Google, they will
enter a logical search term that will get them to a website where
they can complete their goal of looking for a property to buy or
rent.
At this point there are two types of users. The first know
exactly the estate agent's name that they want to visit, but not
the website address. They type in the estate agent's name and
straight away are given the estate agent's website and any
associated social networking profiles.
These users are either brand loyal or have an awareness of the
estate agent. Therefore we do not need to concentrate our search
engine optimisation (SEO) on these users as no other estate agents
will have your company name.
The second type of users are people who are searching for
property but do not know an exact estate agent to search for. These
are the type of users that SEO concentrates on. These users will
tend to search for 'property in...' and their local area or 'Estate
agents in...' By utilising these keywords for SEO, your website
will attract users that would not have normally found your
website.
Once on your website they will be looking for one thing. The
'property search' button. The better the website design, the easier
the user will be able to find this button and start to search for
properties that suit them.
They will browse through each property having a look at the
description and related images. Once they have found a desired
property, they will then need contact details to get in touch with
the estate agent. By keeping this process in mind, a website
designer is able to fully cater to each customer. Our user
experience is the best in the industry, why not have a look at our
portfolio for the best estate agent websites.
For a free consultation on your estate agent website or your
estate agent's SEO, Call Resource Techniques on 0208 457
4777
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