Website design, SEO and other Estate Agent News
29
Jul
Website design vs. website content - the battle estate agents will
never see
Website designers provide website design or content to the best of their ability.
Many designers for estate agents concentrate on one over the other
and this could end up ruining the estate agents that they supplied
for. Concentrating too much on a website's design won't give you
the traffic to your online estate agent and concentrating too much
on a website's content will lower your overall user experience.
Overpowering website design
Website designers that concentrate purely on
website design for estate agents tend to have websites all in
flash. They feel that they can empty your pocket because the
websites look visually impressive. Estate agents need to be careful
of these designers because they can fail to provide usability that
internet users require. One major mistake is just having too much
content on the page when users are just looking for that 'property
search button'.
Another downfall is that the website designers can fail to
design websites for Search Engine Optimisation (SEO). This means that a Bristol estate agent
will not show when anyone types in "Estate Agents in Bristol" so in
other words, you'll have a flashy website but no one will be there
to see it.
Unbearable website content
On the other hand there are website designers can act more like
SEO consultants. They will purely concentrate on
content and SEO. Your website will be at the top of search
engines but it'll look like you're either trying to scam customers
out of their money or your website will give users a virus.
A clear indicator of this would be a high bounce rate. If you
are unsure about bounce rate, check out an article by Troy Stanley
on Bounce rate.
Harmony
By providing a good balance between website design and content,
estate agents can give their customers the visual impact to impress
with usability and a user friendly website to allow them to achieve
their own goals.
Resource Techniques provides estate agents with websites that
are the best in the industry. We have specialised in property
websites for estate agents and know the delicate balance between
estate agent website design, content and
SEO.
If you have any questions on SEO or would like to discuss modern approaches
to estate agent website designs, give Resource Techniques a call on
0208 457 4777 or email us at design@restech.co.uk
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