30
Apr
Website design - Top 5 people to ask
Estate Agent web design is important,
there’s no denying that. Research, by a large UK property
portal, shows that 72% of customers first see Estate Agents on the
Internet meaning that giving the right impression within 3 seconds
is important.
This means that your own Estate Agent website design, the way it looks
and represents your brand should be very important to you. Although
you cannot please everyone, one major mistake means that you could
be losing out on business.
The web design team at Resource Techniques have painstakingly
compiled a list of the top 5 people that each Estate Agent should
be asking about their website design.
1. Partners - Hopefully your business partners
will be involved in the process, but it could be worth asking
spouse. They hopefully will be completely honest with you and tell
you the ins and outs, the ups and down and the good and the
bad.
2. Staff members - Estate Agents can expect a
positive response from people within their own office, can’t
they? Maybe it's time to give it a go, you never know, you might
get a little surprise.
3. Silver surfers - The term describes someone
who is over 50 years old and surfs the internet. Although not
always the case, these users can struggle with website designs that
are complicated, therefore a good case for usability.
4. Children - Generation Z are generally the
most tech savvy of all the generations and could provide some
useful insight.
5. Customers - Who's more important than the
people that use your website? Find out as much feedback as possible
and take in what they say, with a pinch of salt.
Troy Stanley, CTO of Resource Techniques
comments, 'A second opinion can give Estate Agents a third party
insight into their web design.'
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