13
Jul
Website SEO: 5 starting points
With SEO
for Estate Agents like anything else, it is good to focus on
the thing that is going to be looked at first.
Here are couple of things that Search Engines will pick up on
first and as you have control over these factors it helps to get it
perfect.
The Title Tag
The title tag will be visible in three places. It will be the
title on your website, at the top of the browser in any tabs that
are open and as the link in the search results. This obviously
makes it one of the most important tags you can use as it’s
the first thing people and search engines will see. The title
should relate to the content within your
Estate Agent website, preferably being your main keyword.
Description Tag
This isn’t really for
SEO purposes but is still very important nevertheless. Search
Engines will use this for the snippet of text below your title on
the Search Engines results page. This is the snippet people will
read before clicking on your link.
You want to get this right as it gives you the chance to tell
potential customers exactly what you do. Also if the Search Engines
don’t think its good enough for the users, they can pick out
text from the website instead. This may not be what you want.
Having Keywords in your URL
This isn’t necessarily a must but it does carry a bit of
weight in terms of SEO.
Heading tags
The title tag is the most important tag but the heading tags are
definitely a close second. Think of them like the headlines in a
newspaper. The main headline would be the H1 tag (E.g. Estate
Agents in Exeter) and then having a few sub-headings which will be
the H2 – H6 tags.
The H tags show Search Engines what headings are more important.
H1 will be the most important and H6 will be the least.
Write your content naturally
This is the key thing most people slip up on as people simply
don’t understand how to write content for a website. There is
two ways people mess this up. The first being stuffing the content
full of keywords, making it very difficult to read and it just
looks awful too. The second being not putting in any keywords at
all, making it impossible for the search engines to see what you
are optimising for.
Stuffing your content with keywords will just get you penalised
which will make you rank badly. Not putting any keywords in will
simply not make you show up on Google where you want.
To resolve these problems write for humans first and then search
engines after (if at all) by tweaking the content and adding in
keywords (although if you are write naturally you should already
have keywords in your content).
Write naturally and let the Search Engines figure it out as they
are usually smart enough to get it right.
By Luke
Stanley
SEO Consultant
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